What is a Multimedia Expert

I never thought I’d be writing about this topic but after an interesting phone call yesterday I feel it is needed.

Since we’re currently living in a Pandemic, a lot of companies have begun outsourcing their work rather than hiring an internal employee.

Fake Multimedia Experts in the Job Market

So about a month ago, I was contacted by a head hunter who noticed I was a multimedia expert and asked if I’d be interested in possibly helping one of their major clients with a project since everyone they had sent to the client was denied due to not having the multimedia skills needed. After giving it some thought I agreed, but had to ask what skills the previous multimedia contractors were missing. Her response surprised me. With a frustrated voice she explained that all the other multimedia specialists her company sent either knew a few, but not all the software and skills needed to perform the job such as storyboarding, illustration and video.

Now as a person who has been in the field working as a multimedia expert on a daily basis for the past 15 years, knowing there are people promoting themselves as a multimedia expert for the sake of getting a job in my opinion is a bad idea.

What does a Multimedia Expert do?

There’s confusion on the difference between a Graphic Designer and a Multimedia Specialist.

Graphic Designer – Designs using graphic design software such as Photoshop, Illustrator and InDesign for Web and Print.

Multimedia Specialist – A Specialist in multiple fields that include Graphic Design, Video Production, Animation, Sound Design, Web Development, Social Media and Marketing in all forms.

How to tell the difference

Now it is very easy for a Graphic Designer to go out and buy a video camera, learn the software to in a sense they can start marketing themselves as a Multimedia Specialist, but the main difference would be their education. The easiest way to find out is to ask where they went to College and what their Major was. A Multimedia Specialist would have gotten a lot more education regarding the specifics of video production concerning specific lighting techniques, the right equipment to use, learning the difference between frame rates, bit rates, audio recording, filters, special effects and much more.

Know what you need

If you’re in the market for a new employee or if you need a multimedia project done, the best way to find the right person for the job is to know exactly what you may need long term. If you just need someone to design print and web materials, or even develop a website; you can get away with having a Graphic Designer do the job.

But if you know you will need someone to design print and web materials, produce videos regularly, create social media animated ads andmanage social media applications; you’ll need a Multimedia Specialist.

Published by Stephen Benavides

A Creative Mind for Graphics, Art, Video, and Influencer Marketing Strategies. I'm the oldest of 5 siblings, a loving husband, a Superdad, and an overall positive thinker to myself and those around me.

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